Homegrown Restaurant Chain Jollibee has been named as one of America’s Top 20 Hottest Brands in 2022 by Ad Age.
Global media company, Ad Age, has named Jollibee one of America’s Top 20 hottest brands in 2022.
In an article titled “Jollibee Draws Endless Lines as U.S. Demand Surges—Fans Rally ‘It’s Our Turn’ on Social Media,” Ad Age shares that Jollibee offers a “unique combination of flavors” compared to its rivals.
“Last year, Jollibee’s entrance into the notorious chicken sandwich wars helped cement the brand’s place among competitors. As new stores with endless lines appear throughout the U.S., fans have been spreading the rallying cry, “It’s our turn!” on social media in hopes of getting the chain to come to their own town,” wrote Yadira Gonzalez of Ad Age.
“To be named as among America’s Top 20 Hottest Brands is a great honor,” said Maribeth dela Cruz, Jollibee Group’s President for Philippine Brands (Jollibee, Chowking, and Red Ribbon) in North America.
“Everywhere we open, we are greeted with incredible warmth and enthusiasm from the local community. We dedicate this recognition to them and our people who continue to live our mission of bringing the joy of eating to everyone.”
Ad Age highlights 20 brands, people, and services from various categories creating a buzz among consumers. Together with Jollibee, on Ad Age’s list are other brands from the beauty and skincare, beverages, and sports and apparel categories. Its editorial committee discusses and decides on which brands would be fit for the list.
Now with 83 locations across North America and over 1,500 restaurants worldwide, Jollibee is on a mission to continue growing its presence in the U.S. and Canada, with plans to grow to 500 stores in the next five to seven years.